Practical Steps to Elevate Impact
As a leader, your ability to coach others in communication is just as important as mastering it yourself. Senior managers and specialists need to articulate ideas with clarity, confidence, and impact—but often need guidance to refine these skills. Your role? Help them bridge the gaps."
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Why this matters.
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Clear, confident communication is the difference between being heard and being overlooked. Leaders who articulate ideas with impact inspire trust, win support, and drive results. But not everyone naturally excels at this.
If you're coaching others in executive presence, articulation, and credibility, these resources can help refine key skills.
Giving feedback on gravitas, impact, and influence can be delicate. Some professionals recognize their gaps, while others resist criticism.
As the saying goes, "No one wants to be told their children are ugly."
Because this is personal, a collaborative approach works best. Instead of pointing out shortcomings, you may wish to ask:
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What do you see as your strengths and areas for growth?
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How do you think this impacts your leadership and influence?
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Are these areas you’d like to develop?
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Options to Help You
Encourage the person(s) you’re coaching to dive into the "Gravitas, Impact & Influence" framework and explore the topics that will help them elevate their presence and impact.

Build Ups
If gaps must be addressed directly, apply a "Build Ups" approach—start with strengths, reinforce their value, and frame areas for growth as opportunities for even greater success. Done well, they’ll leave the conversation feeling elevated, not torn down, ready to improve, not defensive.

Role-Plays
One to one or team-based exercises or role plays can be effective, but for some—especially introverts or non-native speakers—this may be their worst fear.

Talk Throughs
The "Talk Through" approach. Instead of making them perform under pressure, walk them through scenarios, offering guidance, structure, and a safe space to refine their skills.
In many situations because you’re talking with another senior person, asking them to do a role play may not be appropriate because they may feel you’re talking down to them. Consequently a talk through maybe a better approach for example how would you approach this or how would you handle or how do you see this.
Specific Tips
Personal Presentation
Giving feedback on image and presence requires tact. Here’s a constructive way to open the conversation:
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"Your expertise already carries weight, but small tweaks in how we present ourselves can enhance credibility. Have you ever thought about how your image influences first impressions?"
"Since you’re increasingly engaging at senior levels, I wonder if elevating your presentation could reinforce the authority you already bring to the table."
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This approach keeps the message constructive and aligned with their goals.
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Suggested Role-Play: Review the Making Your Image Count module, then discuss what they like/dislike about the insights and what changes they’d consider implementing.
Start Off Strong
If you want to be an influential leader or role model, being uplifting brings energy and positivity into the room. Being uplifting isn’t just about politeness—it makes people feel valued and motivated, reinforcing your leadership presence.
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The way you greet people sets the tone for how they perceive you.
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Make Eye Contact & Smile – Confidence and warmth create an instant connection.
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Use Their Name – Personalizes the interaction and builds rapport.
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Offer a Firm, Confident Handshake – If appropriate, show assurance without overpowering.
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Match Your Energy to the Setting – Be warm and engaging but adapt to the context.
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Start with a Thoughtful Opener – Go beyond “How are you?” with something engaging:
“Great to see you—how’s your week going?”
“I hear you’ve been working on [project]—how’s it going?”
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Project Energy & Presence – Your posture, tone, and enthusiasm shape the atmosphere.
Suggested Approach: Either role-play this the person or have them practice it in private.
Small Talk,
Bigger Connection
It’s a skill many Gen Z, Millennials, shy or introverted people lack. Back-to-back, intensive fast-paced zoom-based meetings have exacerbated a common shortcoming - a failure to establish a rapport, a failure to make a connection with people and a failure to build the basis of a relationship and understanding.
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Jumping straight into business makes conversations feel transactional. Small talk isn’t just filler—it builds trust, rapport, and engagement.
Many Gen Z and Millennials struggle with this skill, focusing only on work topics. Encourage non-business conversation first (e.g., current events, location, shared interests) before transitioning into business discussions.
Balance is key—2–4 minutes is ideal; 5–10 minutes if the connection is strong.
Suggested Approach: A talk through one. Ask how they would build rapport before a meeting.
Articulation & Speaking with Impact
Suggestion 1: An Exercise Ask them to introduce themselves in a high stakes meeting while projecting confidence through body language and voice control.
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Suggestion 2: An Exercise Have them speak on a personal interest or hobby, structuring their speech with a clear beginning, middle, and end. They should adjust:
✔ Pronunciation
✔ Volume & Projection
✔ Pitch & Tone
✔ Pace & Pauses
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Suggestion 3: Learn from Experts: Observing skilled newsreaders helps improve articulation, pacing, and delivery.
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Suggestion 4: For Non-Native Speakers. Struggling with pronunciation? These YouTube channels offer excellent guidance:
https://www.youtube.com/@EnglishwithLucy https://www.youtube.com/@mmmEnglish_Emma https://www.youtube.com/@SpeakEnglishWithVanessa
Structuring Ideas for Clarity & Influence
Explaining a Complex Idea Simply Clear communication follows a structure. Encourage the KUBA framework to ensure their audience:
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Knows what’s being discussed
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Understands it clearly
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Believes in its value
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Acts because the case is compelling
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Suggestion A Practical Exercise: Have them explain a complex topic in two minutes using KUBA principles.
Building a Case for Your Proposal
Persuasion requires more than logic—it needs to be relevant, substantiated, be seen to be worthwhile and communicated with impact. Requiring facts that are significant, and how they can be made most meaningful, for example by looking at multi-year implications vs single year ones and the consequences of action vs. inaction, such as risks or the cost of being left behind.
Encourage the person to build meaningful reason why what they're proposing is worthwhile and communicate with impact, and structure, and applying the KUBA principle:
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Knows what you’re talking about
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Understands it clearly
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Believes in its impact
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Acts because the case is compelling
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Suggested Exercise: Ask them to pitch a proposal, making it clear, persuasive, and actionable.
Knowing When to Stop Talking
Some professionals make great points—then keep talking and dilute their impact. Help your team land their message, then pause.
If your team has serial over-talkers, try a role play or talk-through exercise to help them make a strong point, pause, and move forward.
Developing & Maintaining Interest in a Persuasive Situation
​Leaders and role models have an ability to command the room.
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Whilst some people with charisma may appear to do this well it's a quality that others who may be high in IQ, analytically minded or simply more fact than people focused, who can command the room too!
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The following points will help them master such skills.
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Open with Impact – Start strong with a compelling question, statistic, or bold statement to grab attention. Example: “Did you know 70% of decisions are influenced by first impressions?”
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Establish Relevance – Quickly explain why your message matters to your audience—connect it to their goals, challenges, or pain points.
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Structure with Clarity – Follow a clear, logical flow: Problem → Solution → Proof → Action to keep engagement high.
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Substantiate with Evidence – Use data, examples, or stories to add credibility and make your points more memorable.
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Vary Speaking Pace & Tone – Speak slowly and deliberately when making key points, pause for emphasis, and increase volume slightly to highlight critical insights.
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Use Body Language – Lean in slightly, make purposeful gestures, and maintain eye contact to reinforce your conviction.
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Build to a Peak – When approaching your key message, slow down, pause just before, and then deliver it with confidence and energy.
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Close with a Clear Call to Action – Summarize the key takeaway and make it actionable. Example: “Based on this, the next step is…”
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Otherwise Engage with a Question – End with an open-ended question to invite discussion and keep the conversation going.
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Role-Play / Talk Through: Ask the person to think of a real scenario where they need to persuade or influence—whether a sales pitch, leadership presentation, or stakeholder meeting. Have them structure their message using Problem → Solution → Proof → Action and practice delivering it.
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During the talk-through, focus on opening impact, pacing, pausing, vocal variety, and body language to enhance their presence. Encourage self-reflection: What worked well? What could be stronger?
Managing Senior-Level Meetings
Key strategies:
✔ Get to the point fast – Senior leaders are time-poor. Open with the key issue.
✔ Be structured & concise – Use What, Why, Impact, Next Steps frameworks.
✔ Know your facts – Expect tough questions. Anticipate objections.
✔ Speak with confidence – Avoid hedging words like “I think” or “Maybe”.
✔ Tie everything to business impact – Why does this matter at their level?
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Role-Play: Simulate a 5-minute executive pitch where the participant presents a proposal to a C-level leader. The other person should challenge them with direct, high-level questions to test their clarity and confidence.
Building Confidence
The top methods:
Practice – Repetition builds certainty. This works incredibly well. They may wish to do so, in private or in a role play with you or others.
Positive Self-Affirmations. Giving themselves a PEP talk. This is a proven technique. Rewires their inner voice.
Body Language & Presence . This is a quick win. Look good, feel better, project confidence.
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It's not uncommon for individuals in senior or high-impact specialist roles to lack confidence. If this is a challenge for someone on your team, ask them what techniques work best for them and how they can apply those strategies effectively.
Handling Tough Conversations
Pushing Back on Unrealistic Deadlines. A senior leader asks for something impossible. How do you push back with confidence while maintaining credibility?
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Suggested Role-Play: Simulate a deadline negotiation where the participant must diplomatically push back while offering a workable alternative.
Handling Unexpected Questions
Put on the spot with a tough question? How can they stay composed and respond with clarity. One of the best ways to handle such a situation, is firstly to clarify it, what the situation is, what the potential implications are, including timelines and what the possible options are, and the merits of these or otherwise. In other words clarify first, gather the appropriate facts, and in doing so, it buys time, and equips you to respond in a stronger manner.
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Possible Role-Play: Ask them an unexpected question and have them practice answering under pressure.
Presenting to Audiences vs In Meetings
Presenting to an audience differs from presenting in a meeting.
✔ Seminars or events – Requires strong presence, storytelling, and audience engagement.
✔ Meetings – More conversational, interactive, and decision-driven.
Possible Suggestion Talk Through: Ask them to explain the difference and practice a presentation intro.
Point of View (POV) Approach
The Point of View (POV) Approach is critical when influencing high-stakes decisions.
Effective in:
✔ Executive discussions – Leaders expect clear stances, not just data.
✔ Challenging the status quo – Helps drive new thinking.
✔ Sales & consulting – Positions you as a trusted advisor.
Role-Play: Ask them to present a clear, compelling POV on a business decision.
Build High Performance Teams
Great leaders create other great leaders. These coaching strategies will help you elevate your team’s gravitas, impact, and influence. Put them into action—and watch them rise.